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On Page Optimization

This is perhaps the best way to defeat competition. It’s easy but then it’s also difficult because it includes many elements and requires a creative intelligent approach. On Page Optimization includes all method of optimization that can be used on your own site (unlike off-page SEO, which focuses on methods used on other websites). These methods relate to every form of content on your website, such as each webpage's text, additional documents that are in Word or PDF form, and videos.

 
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The most important On Page Optimization techniques are:
Title Optimization:
When the search engine spiders crawl your site, the first thing they see is the Page Title. Therefore, this is perhaps the most important element to optimize for. A proper title should include the keyword your are optimizing for and provide a strong call to action for visitors to click through to your site. A title tag should be sweet and short but not at the cost of giving your visitors a clear idea of your business. This is the first thing to be indexed by search engines. The title should appeal and differ and also describe, so that your website is ranked above thousands of other similar websites.

Things to include in the title:

Name/ Business Name / Site Name/ Brand Name

Keywords

 
Meta Tags Optimization
Things to include in the Meta Description:

Include your Selling Point

Keywords

 
HTML Tags:
Certain parts of your website needs more attention and the best way to do that is to highlight those parts. For example, the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. Search engines give it a lot of importance.
 
Header Elements:

Header 1 is used to define Site’s title or header text.

Header 2 & 3 is used for Page/Post titles or other important sections. Separating the content with headers makes the site more understandable and user friendly.

 
Text Styles:

Bold words which are of high importance, such as key words but don’t overdo it.

Italic can be used to stress certain words.

Quote is quite useful when someone is being quoted.

 
Keyword Optimization & Synonyms
Your keywords & your content should balance eachother.
 
Elements of Keyword Optimization:

Research

Keyword Density should be moderate.

Use Synonyms & Related Keywords

Target Long Tail Keywords.

 
Link Optimization
This results in a better navigation.
 
Elements of Link Optimization:

Good Anchor Text

A fine & fresh Internal Link Structure

Use permalinks.

 
Image Optimization
Unfortunately Search Engine spiders do not interpret data as a human reader; and they can only read text but not images. Therefore some special tags for your images have to be used in order to make the images sensible to the spiders.
 
Image Optimization Elements:

Alt text in place of a particular image.

File name used for an image should be meaningful

Image Title should be used without fail

* Image Linking should have key words

 
Remember the following points when optimizing your title:

Page titles should be no longer than 65 character including spaces, according to the World Wide Web Consortium (W3C).

Each title should be different to avoid confusion, and should follow a uniform design.

The title should include your business name, keywords and a call to action in that order.

Your title should ideally be less than 65 characters, but never over 100.

All keywords in the title should be copied into the description and keyword meta tags.

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